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Christina Daves, DIY-PR Strategist, is the best-selling author of, PR for Anyone™ - 100+ Affordable Ways to Easily Create Buzz for Your Business, and the #1 best-selling book, The DIY Guide to FREE Publicity that shares her journey of getting exposure for a product she invented, Having no resources for advertising or hiring a PR firm, Christina taught herself everything she could about generating her own publicity. She has appeared in more than 1,000 local and national media outlets and has a regular segment on Good Morning Washington. Christina, together with her clients, has reached over 1 billion views and generated over 8 figures in sales from free publicity.