LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible
Jeffrey Shaw is host of Creative Warriors podcast, a TEDx speaker, brand consultant, keynote speaker and author of LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible. For more than three decades, Jeffrey has been one of the most sought-after portrait photographers in the U.S., photographing the families of notable personalities that include sports legends Tom Seaver and Pat Riley, new anchors Jim Nantz and David Bloom, supermodel Stephanie Seymour, and c-suite executives from Twitter, Anheuser Busch, 3M and many Wall Street leaders.
His portraits have appeared on The Oprah Show, in People Magazine, O Magazine, and others. Jeffrey uses his keen eye developed as a photographer to teach marketing and sales strategies that enable businesses to see their customers as a photographer sees his or her subject--to understand them, connect deeper and trigger emotions in order to attract and retain ideal customers.