Make the Sale by Telling the Story: The Impact of Storytelling on Prospect Engagement
Rueben M. Stokes is Vice President of Global Diversity & Inclusion for Thermo Fisher Scientific, a Waltham, Massachusetts based Fortune 500 Corporation with over 75,000 employees worldwide. Thermo Fisher Scientific is recognized as “the world leader in serving science."
As a Diversity & Inclusion subject matter expert with over 30 years of experience, Mr. Stokes is celebrated for his ability to simply and easily communicate complex issues surrounding the increasing breadth and bottom-line impact of Diversity & Inclusion. His comprehensive approach includes strategies that impact the workforce, the workplace, the marketplace and the community. Considered a "Maestro of Strategic Cultural Advancement," Stokes has delivered transformative results in key Diversity & Inclusion leadership roles at large, global, and complex organizations including Ryder System, ADT Security Services, Terex Corporation and Tyco International.
His Diversity & Inclusion experience encompasses talent acquisition, multicultural marketing, supplier diversity and community involvement. He believes that Diversity & Inclusion success is a critical component of the Thermo Fisher Scientific mission, “to enable our customers to make the world healthier, cleaner and safer."
Stokes, a native of Pasadena, California, is a graduate of Dartmouth College where he earned a B.A. in Government and played on an Ivy League championship football team. He also holds certificates in SalesForce Management from the Wharton School of Business and Advanced Marketing from the Kenan Flagler School of Business. Mr. Stokes is a past member of the 100 Black Men of America, a graduate of Leadership Miami, served on the HR Advisory Board of Directors for the Florida State University School of Business and is currently a member of the Board of Overseers at the Boston Museum of Science. In addition to his professional and community involvement, Stokes has authored industry articles and the book Super Selling Secrets for the Real World, Fairway Press 1994.